Why is My Brand Getting No Views on TikTok (and How to Fix it) (2024)

Back to Fanbytes Blog


Are you getting no views on TikTok and unsure why? In this article, we’re outlining reasons for 0 views, and how you can fix it.

Why is My Brand Getting No Views on TikTok (and How to Fix it) (1)

In 30 seconds:

  • Why is TikTok not showing my videos to my followers? We’ve listed all the possible reasons this could be happening to your account.
  • Get ready to fix zero views on your TikTok Videos. This article will show you the best ways to combat this issue.
  • Looking for more engagement and views? We’ve got you covered. Read on to find out just how easy it can be to get more people to see your videos and come back for more.

No views on TikTok? You might feel like you’re hitting your head against a brick wall, but there’s no need to start panicking. We’re here to help you break that barrier and get the most from your TikTok videos.

You’re probably already aware of just how exciting TikTok can be. With 1 billion monthly active users, there’s tons of video views to be had on the social media platform. Within one “internet minute”, people watched 167 million videos on TikTok. Gen Z especially adore it: over half are on the TikTok app, and many will be scrolling through their “For you page” this very instant.

Getting a slice of that action can be hugely lucrative. Those video views can translate into new followers and huge sales. So if your number of views is 0, you need to work out how to fix it.

Luckily, we can help. We’ll go through why you may be getting no views on TikTok, and how to fix your video content so you can have fewer headaches. Soon, you’ll start to see your TikTok likes, engagement and views climb.

How to fix 0 views on TikTok

No one wants to see a big fat 0 on their TikTok video. To address the problem, you need to know why this is happening. But the reasons for this vary. The causes of getting no views on TikTok at all can be very different to small amounts of views. It’s usually clear that something has gone wrong within the first 60 minutes after posting.

If your TikTok video has no views after an hour…

This may mean your video is “under review”. You’ll typically get a notification telling you this.

What does this mean? TikTok has to make sure videos are within their community guidelines. They tend to pick up onTikTok videos that may contain inappropriate content and will hold them back to keep their audiences safe.

“But my video is totally within their guidelines!” we hear you say. Sometimes when you create a new profile, TikTok is especially careful to check over things to make sure it isn’t a fake account.

Here are some of the reasons why your video might be “under review”:

  • It goes against community guidelines (You can find these here – these include nudity, violence, and hateful or illegal behaviour).
  • Your content might be seen as spam
  • Your caption or video contains a profanity
  • You’ve breached copyright rules.

How to avoid copyright issues on TikTok

When it comes to plagiarism, TikTok does not mess around. This social media platform prides itself on the originality of its content. So make sure you ask yourself these questions before posting any video:

  1. Is the content on the video 100% mine? If not, do I have the permission of the original owners of that content to post?
  2. Does the music come from TikTok? If not, do I have permission to use it?
  3. Where is the video filmed? If there is a historical or notable site in the shot, and do I have permission to post it?
  4. Who is in the video? Do you have their permission?

Keep all of these checks in mind when putting up your videos, as once one of your TikTok videos is flagged, TikTok may de-prioritise (or “shadowban“) any other short videos you put up.

Be careful with VPNs

Virtual Private Networks (VPNs) are a great way of tapping into other countries to help spark ideas. You can use an already-popular trend in the UK that has not hit America yet, for instance. This means that if you use a VPN to access American audiences, you know you’re onto a winner.

But beware. TikTok wants to keep its users safe, so you need to make sure your content is sensitive to the destination country. If you buy a cheap, unsafe VPN, TikTok may cause your videos to get 0 views.

Why is My Brand Getting No Views on TikTok (and How to Fix it) (2)

So how do you get more views on TikTok?

The way you create your TikTok account will directly influence your TikTok videos’ views. TikTok vets new accounts, so it’s vital to do the right things in the correct order to avoid zero views or engagement on your content. If you set things up incorrectly, you might miss vital points and cause your account to be unseeable.

Setting up as a new user on TikTok

When starting your account, there are a few things to bear in mind:

1. Make sure there is only one account on your device

TikTok allows you to set up multiple accounts on your device, but by doing so, you’re in fact indicating that you use TikTok as a business. TikTok will de-prioritise your videos (because they’d like you to pay for ads). So using just one account per device will help your videos, as the social network algorithm will boost them as normal.

2. Pick the best niche for your content

Now “best” isn’t necessarily the most-watched. There are plenty of niches on TikTok, but it’s about picking the right TikTok community for you and sticking to it.

This starts from when you set up your account. In this process, you’ll be asked what categories you’re interested in seeing. Pick the category that you’ll be niching in.

Having relevant videos on your “For you” page will influence where TikTok puts your videos and will more likely get them to the right audiences.

How to choose your TikTok niche

Think about precisely what you’re offering and what users might type in to find you. Entertainment is the most popular category on TiTok with over 535 billion hashtag views.

Some of the other most popular topics are:

  • Dance
  • Pranks
  • Beauty and Skincare
  • Fashion
  • Cooking and Recipes
  • Pets

Sticking to your TikTok niche

Once you’ve chosen your niche, make sure your videos stick to it. Don’t start doing a wide range of subjects. This will only confuse the TikTok algorithm and won’t get you the views you’re looking for.

3. Update your profile

Another cause of getting no views on TikTok could be that your profile and bio is not optimised. Make sure you have a photo uploaded and a bio that tells people who you are and what you do. Don’t use any harsh language and keep it concise.

4. Engage with relevant content

TikTok learns how to recommend videos to you through what you engage with. And that info goes both ways: it will serve videos you create to a similar audience to you. Liking other people’s content within your niche will highlight exactly where you want TikTok to push your own creations. If you want to learn more about how TikTok recommends your videos, take a look at their points here.

Rule of thumb: Engage with other original content before posting your first video. If you don’t, TikTok might think your account is fake.

If you take this step, TikTok will see you as a genuine user and be more likely to prioritise your content.

The importance of the first 5 videos

Think about it as “the best of five”. The first few videos you put up will determine how your account will look in the future. Uploading relevant content to your niche will be vital to getting views.

If your first TikTok videos have less than 100 views each, it may be best to start over. Delete the account and create a new one to start afresh.

What if you’ve taken these steps to set up your TikTok account, and you haven’t violated community guidelines, or earned yourself a shadowban – but you’restillgetting no views on TikTok,or very few?

It’s probably down to your content. There’s something about your TikTok video that doesn’t appeal – to TikTok users, and the TikTok algorithm. Luckily, we know a thing or two about that….

Why is My Brand Getting No Views on TikTok (and How to Fix it) (3)

How to hack the TikTok algorithm

Social media platforms’ algorithms prioritise certain content. If you understand how the algorithm works, you can use this knowledge to get more views on TikTok.

It sounds complicated. But once you know the main principles to make your videos go viral, it’s easier to come up with content that gets more views. Here are a couple of ways to use the TikTok algorithm to your advantage and go from zero views to thousands.

Tip 1. Make engaging content

TikTok bases its algorithm largely on engagement. If your content is deemed engaging, it will show your videos to more people. We talk more about how TikTok assesses if your content is engaging in our article here. So, how do you create videos that perform well?

  • Use humour. 75% of UK and US TikTok users watch TikTok videos because they are “funny”.
  • Hop on a trend. It can be challenging to know which one to use, but your views will skyrocket with the right one. You can tap into the best TikTok trends + how brands can use them in our weekly TikTok Trends newsletter. You can sign up for this here.
  • Be authentic. TikTok users love authenticity. Make sure your videos show the true essence of your brand.

We talk more about how to create engaging TikTok content in our article here.

Tip 2. Consider completion rates

Another way TikTok assesses your videos is through completion rates. If people watch your content through to the end, you’ll be put on more TikTok usersFor You Pages. How do you make sure this happens?

  • Keep it short. Gen Z has an attention span of 8 seconds. So make sure your content isn’t too long as they will likely switch off.
  • Add suspense. Some TikTok creators have added a “reveal” to the end of their videos so viewers will hang around to see it and not keep scrolling.
  • Loop. Making your TikTok video loop back to the beginning again through cutting and voiceovers means people don’t feel like they’ve gotten to the end. This means longer view times.

Wondering how else you can get your videos to go viral? Check out our top tips here.

From zero to TikTok views hero

We champion anyone who wants to grow their TikTok views. That’s why we do what we do. Understanding the principles of getting more views on TikTok is step one in the master plan. You now know how to fix 0 views on TikTok, but what’s next?

We want to help you grow and get into the hearts and minds of Gen Z. We have the know-how to make brands go viral and explode with engagement. If you want to find out more, we wrote about some of our TikTok tips on our blog.

If you’re plain fed up with the DIY approach to marketing your brand on social media, we can help there, too. Get in touch or take a look at our core services below to see how we can make Gen Z view and love your brand’s content.

Want to reach Gen Z on their iPhone or Android, but not sure where to start? Or are you already on TikTok, but unsure how to land on your audience’s FYP? Check out these links below:

  • How to Go Viral on TikTok
  • How to Hack the TikTok Algorithm
  • Our Core Services

Let's Talk

To find out how Fanbytes can help you connect with a Gen Z Audience fill in the form to get in touch!

Why is My Brand Getting No Views on TikTok (and How to Fix it) (2024)


Why is My Brand Getting No Views on TikTok (and How to Fix it)? ›

The first few videos you put up will determine how your account will look in the future. Uploading relevant content to your niche will be vital to getting views. If your first TikTok videos have less than 100 views each, it may be best to start over. Delete the account and create a new one to start afresh.

How do I get views on brand new TikTok? ›

10 Ways To Get More Views On TikTok in 2023
  1. Use Hashtags. ...
  2. Hop on Those Sound Effect Trends. ...
  3. Do a Duet. ...
  4. Target the Right Audience. ...
  5. Word Your Caption Wisely. ...
  6. Promote Your TikTok Videos on All Your Social Media Accounts. ...
  7. Get Viewers to Watch Your Whole Video. ...
  8. Post at The Right Time.
Jul 14, 2023

How do I fix low views on TikTok? ›

Here are some quick fixes if your videos aren't getting any views.
  1. Abide by the rules. It's always best to get on the algorithm's good side so make sure you're following TikTok's community guidelines. ...
  2. Shameless plug your way to success. Promote your TikTok every chance you get. ...
  3. Make use of hashtags.
Mar 19, 2022

How do I fix Shadowban on TikTok? ›

5 Tips to Remove a TikTok Shadow Ban
  1. Double-check for Community Guideline violations. To rule out an accidental shadow ban, make sure to double-check whether you've accidentally violated the TikTok Community Guidelines. ...
  2. Remove any violating content. ...
  3. Cease any spammy behavior. ...
  4. Delete and reinstall the app. ...
  5. Wait it out.
Apr 11, 2023

How do I stop Shadowban on TikTok? ›

However, here are three steps you can take to help your case and prevent shadow bans on TikTok in the future:
  1. Delete Your Flagged Content.
  2. Follow TikTok's Community Guidelines.
  3. Avoid Spam-like Behavior.
Jan 20, 2023

Does staying off TikTok increase views? ›

One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.

How many followers do you need on TikTok to get brand deals? ›

Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement, in addition to the basic TikTok rules, it is likely you can get sponsored by a brand or business on TikTok.

How much does TikTok pay per 1,000 views? ›

How much does TikTok pay per 1,000 views? According to top creators, TikTok pays contributors between $0.02 and $0.04 per 1,000 views through its Creator Fund program.

What's the best time to post on TikTok? ›

According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m.

How many Tiktoks should I post a day? ›

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.

How can I boost my TikTok account? ›

Focus on creating engaging content, using popular hashtags, collaborating with other TikTok users, and promoting your account on other social media platforms. Utilize TikTok ads to increase your reach, but remember that consistency is the most crucial factor in gaining followers on TikTok.

Why is my TikTok shadowbanned? ›

What causes TikTok users to be shadowbanned? According to TikTok community guidelines, TikTok will temporarily or permanently shadowban creators if they repeat concrete violations on the platform and break the rules constantly.

How do I know if my TikTok is under review? ›

if your videos under review. a box will pop up at the top saying your videos under review. follow for more easy social media tips like this one.

Is my TikTok video under review? ›

TikTok is under review error message

If you're being hit with the TikTok under review message, it usually means that something has been flagged – typically violence in the video, blood, or misinformation on a sensitive topic.

Top Articles
Latest Posts
Article information

Author: Mrs. Angelic Larkin

Last Updated:

Views: 5853

Rating: 4.7 / 5 (67 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Mrs. Angelic Larkin

Birthday: 1992-06-28

Address: Apt. 413 8275 Mueller Overpass, South Magnolia, IA 99527-6023

Phone: +6824704719725

Job: District Real-Estate Facilitator

Hobby: Letterboxing, Vacation, Poi, Homebrewing, Mountain biking, Slacklining, Cabaret

Introduction: My name is Mrs. Angelic Larkin, I am a cute, charming, funny, determined, inexpensive, joyous, cheerful person who loves writing and wants to share my knowledge and understanding with you.